How to use restaurant technology and marketing strategies to manage your business.
Are you one of the 32% of owners that considers their operations to be lagging when it comes to restaurant technology use? Perhaps you’re struggling to adapt to the increase in delivery orders while maintaining your brand reputation?
Regardless of what business you’re in, the rapid pace of technology and marketing needs fuels consumer expectations. Or is it the other way around?
Either way, it’s not easy to keep up with website updates, algorithm changes, and mentions on social platforms unless digital and social media marketing is your full-time job.
For most entrepreneurs, that’s only one of the hundreds of hats they wear.
As a restaurant technology and marketing writer, I consume this information full-time. Webinars, research, trade shows, and interviews with industry experts provide a wealth of material. Then I get to turn it into actionable solutions for restaurant owners.
Here’s a round-up of my latest articles with restaurant technology and marketing answers for your small business.
Restaurant Delivery
As multiple third-party apps pop up, people with zero connection to your restaurant deliver your food to customers. Who will your delivery customers call when their food doesn’t arrive on time? Are they leaving reviews for the delivery service or your restaurant?
With the Atlantic reporting that the start-ups, DoorDash, GrubHub, Instacart, and Postmates are valued at more than $1 billion, third-party delivery services aren’t going away.
Find out how to protect your restaurant’s reputation with a strong restaurant brand identity in my recent article—Why the cutthroat delivery market demands a strong restaurant identity
Crisis Communication
If your restaurant guests know more about a food recall than your staff does, then you have a problem.
With numerous romaine recalls and plenty of restaurants serving salads, it’s essential to have a process to communicate the instant a recall occurs.
Create a plan that covers all touchpoints, from social media to your staff, plus receive positive press with these tips featured in—What your romaine recall response says about your restaurant brand
Voice Search
With Fast Casual reporting that:
68% of consumers either search by cuisine or food item, rather than by restaurant name,
How many restaurant owners are optimizing their website for specific voice search terms? Not enough.
Get ahead of the completion (and get noticed by Google) with these design, SEO, and user experience tactics from my blog post, What happens when voice search dominates restaurant website Google results?
Get More Restaurant Technology and Marketing Solutions
Stay informed, tweak your marketing strategy, and outshine your competition with solutions for your small team at 816 New York. Or read more productivity tips for entrepreneurs by signing up for my monthly email. I research so you can take action.
